Brand Flights created a complete brand identity for this startup company, and their scientific process FracPure™, which cleans the natural gas industry’s hydraulic fracturing waste waters. We documented the successful pilot demonstration for the Pennsylvania DEP for treating hydraulic fracturing wastewater to drinking water standards.
We branded the company from scratch including developing and trademarking the process name, logos, colors, fonts, photography and video. We architected, designed, and created all the content for the website. Brand Flights executed a full marketing communications plan: print ads, brochures, tradeshow planning, booth design and lead generation. We also skillfully handled public relations to bridge the conversation between oil & gas companies, a concerned public, and government agencies orchestrating press releases with quotes from Deputy Secretary of PA Dept. of EPA, speaking engagements, and acting as the media spokesperson.